Customers above 18 years of age can book a TIAGO either online or at any of the Tata Motors’ Authorized Dealership with a payment of INR 10,000, and be eligible for the contest. The customer will have to response to the question ‘I love Tata TIAGO because…’ and the most creative responses will be shortlisted for the qualifiers. The final five winners will be selected through a lucky draw and win a trip to Barcelona to meet the football legend, Lionel Messi along with a companion of their choice.
This is yet another engaging campaign after the #Fantastico Name Hunt, and the winning entries will be announced after 30 days from the date of closure of the promotion period on www.tatatiago.com. Tata Motors will also roll-out a national BTL campaign in a phased manner, from March 15, 2016.