Gurgaon, 27 January 2016:
The new BMW 3 Series sedan has been launched at a price of INR 35.90 lacs to INR 44.50 lacs. Locally produced at BMW Plant Chennai, it will be available in four trims – Prestige, Sport Line, Luxury Line and M Sport.
The 3 Series is the world’s most successful premium sedan and is widely known as the original sports sedan. And with its everyday usability, attractive design, dynamic personality and sporty characteristics, it continues to exude versatility in its class.
Powered by a TwinPower Turbo diesel engine, the new BMW 320d delivers an output of 140 kW/ 190 hp, and a peak torque of 400 Nm at 1,750-2,500 rpm. It can accelerate from 0-100 km/h in 7.2 seconds and achieve a top speed of 230 km/h. It comes with a new 8-speed automatic transmission, and the Sport Line, Luxury Line and M Sport variants feature shift paddles for convenient manual gear shifts. There is an 8.8 inch high-resolution display available in the Sports Line, Luxury Line and M Sport with an integrated entertainment and navigation system.
EfficientDynamics features include Auto Start-Stop, ECO PRO mode, Brake-Energy Regeneration, Intelligent Lightweight Construction, Electronic Power Steering and 50:50 Weight Distribution. Drive modes are familiar BMW options which include ECO PRO, Comfort, Sport and Sport+.
In terms of design, the Sport Line has bold kidney grille slats in high-gloss black on the exterior, with contrasting black and red interiors to reinforce the sporty expression. There are red contrast rings on the round gauges of the instrument panel, including sporting chrono scaling, red contrast stitching on the sports steering wheel and a basic decorative trim strip in high-gloss black with coral red accentuated strip. Additional upholstery options are also available, and the vehicle key is designed in black with a red decorative strip.
The Luxury Line boasts of more indulgent and stylish contours and features, with high-gloss chrome elements that bring exclusivity to the exterior and lend character to the individual features of the line. The vehicle key is also designed in black with a chrome-plated decorative strip.
The M Sport version takes things to the next level with the M aerodynamic package, an M leather steering wheel, front sports seats and Driving Experience Control switch with additional Sport+ mode. It features the BMW Navigation System Professional and full colour BMW Head-up Display which projects vital driving information into the driver’s line of sight. M Sport variant is also available in the new leather upholstery options with accents.
The cockpit’s driver focus orientation is a signature BMW feature which provides optimum access to important controls. Seats are electrically adjustable on both the driver and front seat passenger sides and the ergonomics have been improved further with carefully arranged chrome highlights, high-gloss surfaces and ambient lighting.
The all India ex-showroom prices for the new 3 Series diesel variants are:
BMW 320d Prestige : INR 35.90 lacs
BMW 320d Sport Line (Navigation) : INR 41.50 lacs
BMW 320d Luxury Line (Navigation) : INR 41.50 lacs
BMW 320d M Sport : INR 44.50 lacs
The petrol variant will be launched later in 2016.