Tata Motors gets ready to create an IMPACT through design

Mumbai, 06 January 2016: Tata Motors has introduced a new design language for its upcoming passenger vehicles. Alongside rapidly developing technologies, design is now a key factor influencing buying decisions and Tata Motors is gearing up for the challenge with the youthful, energetic and bold character of its new products. IMPACT Design stands for ‘immediate impact at first sight and lasting impact over time, and the recently unveiled ZICA would be the first product to demonstrate this fresh thinking.

Impact Design distills the design elements on the exterior and interior. The exterior aims to be exciting and expressive through its architecture, surface, graphics and pleasing proportions, while the interiors would be inviting, intelligent and loaded with in-touch features. The ZICA embodies these fine points with styling and lines that accentuate modern India and its global citizens, and at the same time reinforces the company’s focus on giving design due priority in the future.