HoloLens technology will liberate dealers from more traditional sales environments and allow them to take a car configurator out on the road in small Pop-Up stores, shopping malls or on the high street, opening up new sales channels and introducing cars to a far larger potential audience.
The long term cooperation between Volvo and Microsoft will embrace a range of new technologies that have implications for the automotive industry. Areas of collaboration include autonomous driving technologies and the utilisation of data generated from connected cars to create new services.
As a pioneer in car safety and leading the way when it comes to connected cars and autonomous driving, Volvo Cars also announced a programme called Drive-Me in which 100 self-driving and connected cars will be given to real customers on real roads around the Swedish city of Gothenburg by 2017. Other areas of cooperation will include using predictive analytics to improve safety.
The technologies under development aim to achieve a more sustainable and crash-free future and also bring new benefits to customers.