Mahindra launches the redesigned Thar CRDe at INR 8.03 lacs

Nasik, 23 July 2015: Mahindra & Mahindra today unveiled the New Thar CRDe. Originally launched in 2010 it got a tremendous response from the Indian customers, and Mahindra aims to continue the success with the new model. The new Thar comes with refreshed exteriors and all new interiors.

Speaking at the launch of the new Thar CRDe, Pravin Shah, President & Chief Executive, (Automotive) Mahindra & Mahindra Ltd, said, “Since its launch, the Thar has been the face of our tough and rugged DNA, a continuation of our legacy and what Mahindra stands for. Today as we launch the new avatar of this ever popular off-roader, the effort has been to enhance the appeal of a brand that is already a cult. Increasingly consumers are looking for a different lifestyle as they seek an adventure and fun experience and the Thar is the perfect companion for such thrill seekers. I am confident that in its new avatar, the Thar CRDe will not only continue to be ever popular among off-road enthusiasts but significantly widen its appeal amongst a whole new set of consumers.”

The refreshed Thar is now a sweeter buy, offering features like a mechanical locking rear differential, which further enhances its off-road capability. the front and rear bumpers have been refreshed, and the car now sports rugged wheel arches, side footsteps, and a redesigned canopy. These stylistic changes lend the car a distinctly sporty look, and gives it an unmistakable road presence.

The new Thar also features a completely redesigned interior, with a new black-beige dashboard, premium seats, a redesigned centre bezel, new sporty 3-pod instrument cluster and a new steering wheel and gear knob. The AC vents have also been redesigned and there is a new lockable glove box. A new floor console with cup holders has been provided for added convenience.

Built to tackle any terrain, the new Thar retains its off road capabilities with useful features like its extreme 440 approach angle, 270 departure angle, high ground clearance of 200 mm, powerful 2500cc CRDe engine, and standard 4WD with high & low ratios.

Targeted at the off-roading enthusiasts and people wanting to make a unique style statement, the new Thar CRDe, is priced at INR 8.03 lacs (ex-showroom Mumbai).

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