Mahindra launches New Age XUV500. Prices start at INR 11.12 lacs

Mumbai, 26 May 2015: Mahindra first introduced the XUV 500 back in 2011, and the car has had an immensely successful production run since then. However, with a slew of new cars launched in the SUV segment like the Nissan Terrano and Renault Duster, Mahindra’s offering started feeling a bit long in the tooth. To bring some much needed updates to the XUV 500, Mahindra has now launched a refreshed version of their best selling SUV.  Packed with new features and refreshed styling, the new XUV 500 will be available in 6 variants, namely, W4, W6, W8, W8 AWD and the all new W10 & W10 AWD. The updated version starts at INR 11.12 lakhs (ex-showroom Mumbai) for the W4 variant.
Pravin Shah, President & CEO – Automotive Division, Mahindra & Mahindra with the New Age XUV 5oo

The new XUV 500 has some new elements integrated into its design, including sharper lines, new fog lamps with chrome bezel, new window lining, stylish 17inch alloy wheels and new rear chrome appliqué. It also has an optional electric sunroof, 6-way power-adjustable driver’s seat, push button start, passive keyless entry, 7-inch touchscreen infotainment system with GPS and plush beige leather seats, amongst other additions that further redefine the premium feel. Launched in 2011, the XUV500 has been unmatched in terms of its head-turning style, performance, best in class safety and comfort thereby providing a complete driving experience to customers. The New Age XUV500 is all set to take this a notch higher.

Speaking at the launch of the New Age XUV500, Dr. Pawan Goenka, Executive Director, Mahindra & Mahindra mentioned, “The XUV500 has pushed the boundaries for Mahindra since its launch, on the fronts of technology, capability and brand. More so, it established the foundations for the development of an entirely new generation of vehicles from Mahindra. Today as we launch the New Age XUV500, we have enhanced the finesse and driving experience while retaining the DNA of the Cheetah inspired XUV500. I firmly believe that the New Age XUV500 will reaffirm our customers’ faith in Mahindra’s abilities to create world class products”.

Pravin Shah, President & Chief Executive, (Automotive) Mahindra & Mahindra Ltd, said, “Right from the day of its launch, the XUV500 has become a trendsetter for the Indian automotive industry. It has done wonders by becoming the fastest selling SUV (in the premium Rs 10 lac plus category) to reach the 1 lac vehicles milestone in less than three years. Today as we launch a new avatar with the New Age XUV500, I am confident that the product will once again resonate with our customers and excite them, with upgrades in styling, infotainment, ride and handling”.

Owners of the New Age XUV500 also get membership of the premium, industry-first, international award winning PURPLE CLUB Program, that would provides lifestyle and service privileges for a enhanced ownership experience.

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