BMW Experience Tour 2015 vrooms into Mumbai
The thrill of high-performing sports cars like the BMW M3 Sedan and BMW M4 Coupe; the superiority of the BMW X range with the BMW X5 and BMW X3 were all a part of the Experience Tour. Here, customers had the opportunity to test-drive the sedans and SAVs (Sports Activity Vehicle) on a specially designed test course; including vehicles like the BMW 1 Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1, BMW X3 and the BMW X5.
Customers also got to experience the BMW brand, interact with product experts and get an immersive brand experience in a specially designed BMW Individual Lounge, which had a Lifestyle Section with BMW merchandise, BMW M Cars display and the MINI display. The BMW 7 Series Individual and the newly launched BMW i8 were also on special display.