Tata Motors sweeps the CII Design Excellence awards with Zest and Ultra

Mumbai, 21 November, 2014: Tata Motors, with its Zest and Ultra, has won the top awards at the recently concluded 2014 CII Design Excellence Awards. CII initiated the Design Excellence awards in 2011 to establish Design as a tool for national competitiveness in the country.
The Zest clinched the overall title in the ‘Mobility’ category – from among a field of more than 10 vehicles. It also achieved the first rank in the passenger vehicle category to be crowned the best designed car. On the other hand, Ultra won the best designed truck award in the four-wheeled commercial vehicle category.

Commenting on the occasion, Pratap Bose, Head of Design, Tata Motors said, “We at Tata Motors are thrilled to have received this award for the Zest and the Ultra. It is a recognition of the creative talent of our 200 design staff from 9 nationalities in our 3 Global Design studios in Pune, Coventry and Turin. It has been our constant endeavor to provide best-in-class products and services, and this award only strengthens our belief further. DesigNext is one of the three critical vectors supporting the ‘Intense Product Focus’ pillar under our new HorizoNext strategy. The new design language is always forward looking, and anticipates the emotional and functional needs of our customers in both PV and CV markets in India and globally. The design language establishes the exciting nature of the automotive business and expresses this in a unique and recognizable way to make all Tata Motors products stand out. The design of our vehicles is one of the major focus areas for us and we are determined to offer cutting edge design solutions to our customers which speak a global language.”
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