Hyundai launches ‘Life is Brilliant’: its first ever corporate campaign in India

New Delhi, 22 November 2014: Hyundai Motor India Ltd (HMIL) has launched its first corporate campaign in India, ‘life is brilliant’. The aim of the campaign is to further strengthen Hyundai’s connect with the Indian consumer.

By following its brand slogan “New Thinking New Possibilities”, Hyundai has successfully brought world class products to India for 16 years. Since inception, Hyundai has been growing rapidly, and has become a household name for 3.5 million happy families in the country.

Speaking at the launch of the campaign, Mr. B.S. Seo, MD and CEO, HMIL said “Hyundai’s endeavor of keeping customer first is reinforced with this corporate campaign that has India and its masses at its core. Our goal is not just to be the company that sells cars, but to be the ‘most loved brand’ – one that offers values and experiences that go far beyond our customer’s needs and expectations.”
Through its simple and creative storyline, the TV commercial of the campaign establishes Hyundai as a brand that has integrated itself in the Indian consumer’s heart. The storyline depicts a child’s yearning for his mother while she is away from home on a project. The story unfolds to show how the child desires for his mother, and how his father fulfils the dream with the brand being subtly woven into the storyline. The TVC showcases the strong role that Hyundai plays in uniting the family.
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