BMW introduces Experience Tour 2014 in India

Kochi: BMW India demonstrated the dynamism and versatility of its entire product portfolio by introducing the BMW Experience Tour 2014 at the Le Meridian, Kochi.

Kochi is the tenth city to host the 12 city tour. The BMW Experience Tour 2014 showcased the complete range of sedans and SAVs (Sports Activity Vehicles) BMW has to offer, demonstrating the superior driving dynamics on a specially designed test course.

Mr. Philipp von Sahr, President, BMW Group India, said, “With the BMW Experience Tour, BMW Group India is happy to give customers an opportunity to experience the exhilarating superiority of the BMW cars in a challenging and exciting environment.  This is a one of a kind event being organized at such a scale in India. With this unique initiative, we wish to take a step closer to our customers and bring as many customers to the BMW fold and make them experience BMW and Sheer Driving Pleasure.”

The Tour will reach 12 cities across the nation including Jaipur, Chandigarh, Gurgaon, Ahmedabad, Pune, Mumbai, Chennai, Hyderabad, Bangalore, Kochi, Lucknow, and Delhi. The aim is to provide customers in these markets an opportunity to experience the BMW brand and all that it stands for.

The experience will host separate sessions for the sedans and SAVs. BMW Dynamic Drive will highlight the dynamic capabilities of the BMW sedans, while BMW xDrive Experience will showcase the versatility of the BMW range of SAVs. Customers will drive the BMW 1 Series, the BMW 3 Series, the BMW 5 Series and the BMW 7 Series through braking, slalom, corner braking and fast lap exercises to experience the thrill of BMW cars.

The event will also provide customers the opportunity to experience the range of BMW M cars, produced by BMW Motorsport GmbH (a subsidiary of BMW AG). Sophisticated and unique, the BMW M range offers an unmatched experience of exclusive, high-performance driving.

With BMW X ramps and obstacles like articulation humps, steep hill and incline, the event will give customers a chance to experience the BMW X range with the X6, the X5 and the X3, under the expert guidance of BMW trainers. BMW xDrive is an intelligent all-wheel drive system that monitors the driving situation constantly and distributes drive power smoothly between the axles where it is needed the most. In India, xDrive all-wheel drive system is standard in the X3, the X5 and the X6.

Throughout the Experience Tour, a special structure will be created in each city, representing BMW’s premium experience of international standards. The weather proof, air-conditioned structure, will have a special Women and Kids zone to ensure an entertaining time for the entire family.  The kid’s section will also feature a special ‘Sony PlayStation Zone’ where kids can enjoy driving the BMW cars in the virtual world with Sony PlayStation3.

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