Maruti Suzuki launches its mid-size premium sedan Ciaz at INR 6.99 lacs

New Delhi, 06 October 2014:  Maruti Suzuki launched the Ciaz, its much awaited mid-size premium sedan at an entry price point of INR 6.99 lac (petrol) and INR 8.04 lac (diesel), ex-showroom, Delhi.
Kenichi Ayukawa, MD, Maruti Suzuki India & R S Kalsi, Executive Director (Marketing & Sales) , at the launch of the Ciaz.

Built on a brand new platform Ciaz is the longest and one of the widest sedan in its class. The company and its vendors have together invested Rs. 620 crore towards development of this model and there are plans to export the vehicle to markets in the Middle East, Latin America and Africa regions.

Ciaz has been designed keeping in mind the aspirations of a mid-size premium sedan customer and boasts of European styling, premium rich interiors and a host of upmarket features. The Ciaz diesel is also India’s most fuel efficient car.

On the exterior, Ciaz is a blend of sportiness and elegance, with a clutter-free design. Interiors are feature rich with a premium black-and-beige theme, wooden garnish and chrome accents. It offers enhanced leg room, headroom and shoulder room for all occupants with ergonomically designed seats and best-in-class driver front and rear road visibility. Special attention has been given to ensure space, comfort and convenience for rear seat occupants.

Ciaz is powered by the next generation K14 VVT petrol engine and refined DDiS200 diesel engine. The K14 VVT 1.4 ltr petrol engine delivers a class leading fuel efficiency of 20.73 kmpl. The acclaimed DDiS200 1.3 ltr engine returns fuel efficiency of 26.21 kmpl making it India’s most fuel efficient car.

Several refinements in powertrain, suspension and adequate use of noise dampeners at appropriate places have resulted in a quieter cabin. The Ciaz is built on Suzuki’s Total Effective Control Technology (TECT) for safety. The high tensile steel deployed extensively across the body panels of the Ciaz makes it stronger. The wide wheelbase offers unparalleled stability to the car while negotiating tough corners. Several active and passive safety features such as ABS with EBD and driver side air bag (from V+ trim itself) and dual airbags (from Z trim onwards) add to safety. In addition, features like parking sensors are offered in V+ trims. Z trims are offered with parking camera, seat belt with pre tensioners and force limiters.

In manual transmission Ciaz is currently offered in 4 trim levels in Petrol variants (Vxi, Vxi+, Zxi and Zxi-Optional) and 4 in Diesel variants (Vdi, Vdi+, Zdi and Zdi-Optional).

Zxi-Optional and Zdi-Optional are equipped with upmarket differentiators like 16” alloy wheels, leather upholstery; leather wrapped steering and additional chrome ornamentation. The Zxi+ and Zdi+ variants of the Ciaz, to be available in early 2015, will have all these features and an integrated SmartPlay® in-car infotainment system. The Ciaz is also offered with two automatic transmission variants (petrol).

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