Harley-Davidson® opens new brand store in Mumbai

Mumbai, 04 September 2014: Harley-Davidson India inaugurated its second dealership facility in the city of Mumbai. The new showroom at the heart of Bandra has been especially designed as a destination for the urban motorcyclists and enthusiasts in the city. Apart from Harley-Davidson’s iconic motorcycles, the dealership will feature Harley-Davidson apparel and accessories.

With its prime location, the brand store becomes a convenient option to drop motorcycles for servicing, pick up merchandise and accessories and experiment with customization. The dealership will feature a “Harley Owners Only” lift, where owners can try out accessories on their motorcycles.

Anoop Prakash, Managing Director Harley-Davidson India said, “I want to congratulate the Seven Islands Harley-Davidson team for bringing the Harley-Davidson experience back to the heart of the city. The new dealership will allow us to meet the demands of our rapidly growing rider community in Mumbai and is in line with our commitment to provide a world-class customer experience to every owner and enthusiast. We believe everyone who comes to visit will appreciate the high energy and vibe of this new location, and on motorcycle customization.”

Preceding the newest Bandra boutique dealership, Seven Islands Harley-Davidson also opened up a flagship facility in November 2013 at Navi Mumbai. Spanning across 18000-sq ft., the Navi Mumbai facility is a destination dealership that hosts service and sales operations under one roof and is committed to provide a premium brand experience and a world class after sales service to customers across the region. Equipped with a 4000 sq. ft. café & customer lounge area, the showroom displays a total of 16 bikes, has a bike handover area and even a biking route map wall to help riders plan their rides and share experiences.

The newest dealership will offer the entire Harley-Davidson India lineup of 11 motorcycle models, in addition to Harley-Davidson riding gear, apparel, and merchandise. Harley-Davidson Motorcycles are available starting from Rs. 4.30 lakhs (ex-showroom, Mumbai).

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