The robust & stylish new Tata Aria is here

Mumbai, 10 April 2014: Tata Motors has launched the Aria in an exciting new avatar. With a price starting at Rs 9.95 lakh (ex-showroom New Delhi) the new feature-loaded Aria is powered with the all-new VARICOR 2.2 litre engine with new turbo charger, delivering 150 PS power, 320 Nm torque and a fuel efficiency of 15.05km/litre (ARAI certified).

The new stylised decals clear lens tail lamps and black bezel double barrel headlamps, now accentuate the exterior design of the Aria. In-car features include a uniquely engineered entertainment experience tailored by JBL from HARMAN, for the first time in India. The sound system is acoustically tuned for optimum performance and delivers an outstanding musical treat with four mid-range speakers, four tweeters, one centre speaker and 1 sub-woofer.
The all-new Tata Aria has a dominating stance and robust body-style equipped with 17 inch alloy wheels and body-colored rub rails with chrome inserts that add to the look. The suspension is tuned for both normal roads and off-roading conditions. Its low-roll characteristics and higher soaking capacity ensures sedan-like ride quality and SUV-like off-road capability. Plush leather seats with beige fabric upholstery, door trims, height-adjustable driver’s seat, a tilt-adjustable steering and leather wrap for the steering wheel – all add a sense of sophistication inside the cabin.
The Aria offers commanding visibility. The three-row theatre style flexible seating also ensures ample space. Like the driver and the front passenger seat, the second row seats can also be slid fore and aft to increase leg room. Both the second row and third row seats are fully collapsible to make the car roomier for accessories and luggage for that special weekend journey. Dual AC, with Automatic Climate Control, through roof-mounted AC vents, keeps the cabin temperature ambient. Roof utility bins, a glove-box chiller and conveniently placed cup holders helps keep everything within easy reach. Keyless entry with a remote integrated key and power windows with Express Down switches add to the comfort and convenience.
The In-dash Navigation System, Power retractable ORVMs and an Ultrasonic Reverse Guide System with the Driver Information System (DIS) indicating essential drive data are some of the other features. ‘Follow me home’ headlamps and rain sensing wipers further add convenience to the drive. Cruise Control on the steering allows the driver to set the vehicles speed. Steering mounted Blue 5 Connect for phones and music controls, helps switch between music and conversation at the touch of a button.
Safety features include a frame constructed with advanced hydroformed members, enhancing rigidity while reducing weight. The body shell has crumple zones and the doors have side impact bars making it an extremely safe vehicle. Six airbags (driver, co-passenger, side and curtain airbags) give 360 degrees protection to all occupants. Disc brakes on all four wheels ensure superior braking effectiveness and better control. Antilock Braking System (ABS) with Electronic Breakforce Distribution (EBD) aids steer-ability and control in emergency braking situations and on slippery surfaces. To aid safety, the Aria’s ESP (Electronic Stability Programme) senses any mismatch between a driver’s intended direction and the actual direction of the car, automatically intervening to apply braking force to the appropriate wheel, thereby stabilising the vehicle. Along with ESP, the Aria’s Traction Control (TCS) maintains stability under situations of sudden acceleration.
The 4×4 Adapterra torque-on-demand system of the Aria senses the various terrain conditions, automatically supplying torque in varying proportions between the front and rear axles, aiding off-road driving, as well as stability on normal roads. The Aria also comes with Perimetric Alarm System for added security.
The all-new Aria is fitted with a new timing belt, with improved durability to 200,000 kms. A new replaceable cartridge-type pre-filter, provides for improved filtering for enhanced robustness of fuel injection system, thereby reducing cost of maintenance. The new VARICOR engine comes with a warranty of 3 years or 150,000 kms, whichever is earlier.
Available in 3 variants, the all-new Aria is being launched in three trims – PURE LX, PLEASURE and PRIDE 4×4, and comes with a vehicle warranty of 3 years or 100,000 kms, whichever is earlier.
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