Tata Motors showcases its new DNA. Unveils the All-New ZEST and the BOLT

New Delhi, 03 February 2014: Tata Motors unveiled two all-new cars this week – the classy sedan, ZEST and the sporty, dynamic premium hatchback, BOLT that look to redefine the passenger car market with new design aesthetics, segment-defining drive experience and high-tech Infotainment system.
(L-R) Ranjit Yadav, President, Passenger Vehicles Business Unit and Dr. Tim Leverton, President & Head- Advanced & Product Engineering, ERC, Tata Motors Ltd.

ZEST and BOLT have been designed and developed based on three key fundamental principles, namely, DesigNext, DriveNext, ConnectNext. A result of the collaborative design inputs from the three Tata Motors design studios in Pune, Coventry (UK) and Turin ( Italy), they come with several segment first features and a new design language on the exterior and the interior of the car.

(L-R) Ranjit Yadav, President, Passenger Vehicles Business Unit and Dr. Tim Leverton, President & Head- Advanced & Product Engineering, ERC, Tata Motors Ltd with Narain Karthikeyan,

The new design language gives expression to an excellent combination of sleek, smart styling and enhanced comfort that increases driver productivity. A new Tata signature grill visually flowing into the dynamic headlamps create a unique design signature for the brands. With flowing lines that create an illusion of movement even when the car is standing still, its exterior exaggerates size to give it a feeling of a larger hatchback or a sedan. In the ZEST, the projector headlamps complemented by chrome accents, the daytime running lights, the rear treatment of LED lamps, the trendy 15” alloy wheels, combined with a signature Buzz Blue colour, add up to a dynamic and stylish pouncing stance. Matching aesthetic design with function, the BOLT’s floating roof spoiler not only provides an extra-sporty touch but also aids in aerodynamics. The sporty, confident look is further enhanced with fog lamp Bezels.

The interiors of both these cars give a premium feel. The driver-focused dashboard architecture carries premium chrome embellishment to render the cockpit with an aura of elegance. The instrument cluster and the central AC vents are connected in a single wing-shaped graphics.

A new approach to the driving dynamics offers the driver complete control of a highly responsive machine. The ZEST and BOLT will be powered by the segment-first, Turbocharged Intercooled Multi-point Fuel-Injected (MPFi) Petrol Engine, REVOTRON 1.2T, which brings revolution in refinement, performance and economy.

The diesel variant of ZEST will have the first-in-class F-Tronic technology-enabled, 5-speed Automated Manual Transmission and will be powered by a segment-leading 90PS engine with 200 Nm of uninterrupted flat torque to offer a peppy drive with seamless delivery of power.

Users from their own smart device can not only enjoy superior quality of entertainment, control the deliverance of all ergonomics, acoustics and climatic needs, as well as get access to the outside world seamlessly, with a touch. Tata Motors has associated with HARMAN for designing the infotainment and audio acoustics system and with MapmyIndia for next generation navigation & location based services.

The 5-inch touchscreen supports rich multimedia experience, advanced Bluetooth technology, smart voice recognition, advanced smartphone integration, supporting phone enabled navigation, social media integration and touch phone controlled interface. The car users can seamlessly integrate their professional and personal lives into their commute and travel, while bringing in an unparalled infotainment experience. The system has in-built HVAC controls, which is a first-in-class experience.

Manufactured on a completely enhanced X1 platform, the ZEST and the BOLT mark a strategic shift towards a global portfolio of cars designed to offer high performance and connectivity. These cars will be launched in 2014 in India and subsequently in other countries.

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