#AutoExpo2014 updates: Tata Motors unveils Design Concept NEXON and the ConnectNext Concept Car

New Delhi, 05 January 2014: Tata Motors showcased an extensive range of 18 stunning vehicles and concepts at the Auto Expo 2014 to demonstrate its product strategy for Horizonext.

The Passenger Vehicle products were primarily based on the elements of DesigNext, DriveNext and ConnectNext and the company earlier unveiled the new premium hatchback, BOLT and the dynamic and stunning, sub 4-metre compact sedan, ZEST based on the new philosophy.

At the Auto Expo 2014, the company showcased concept vehicles and future technologies for passenger as well as commercial vehicles. The Design Concept NEXON, a modern youthful compact SUV, illustrated the new Tata Motors design language and intelligent new-generation HMI. While the ConnectNext Concept car articulated the future of connectivity with its advanced interiors that seamlessly helps connect with professional and personal networks.

DesigNext: The Company has introduced a new design language – DesigNext – that gives an expression to an excellent combination of sleek, smart styling and enhanced comfort that increases driver productivity. The new design language distills the fine points of auto design with cuts and lines that accentuate modern India and its global citizens. The Tata Motors design teams based in UK, Turin & India have given the vehicles a distinct DNA that makes them stand out in the global marketplace. The Design Concept NEXON – a stylish new compact SUV, the Nano Twist Active Concept – the next in design for the smart city car, the ADD Venture Concept – an active Van for fun and leisure, on-the-go, display the ‘Next’ in Design, from Tata Motors.

L to R: Mr. Ranjit Yadav, President, Passenger Vehicles, Cyrus Mistry, Chairman, Tata Group and Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors unveiling the Design Concept Nexon 

DriveNext: It is a new approach to the driving dynamics that offers the driver complete control of a highly responsive machine – from the precision of the steering, to the balance and handling and in the response of the powertrain. Tata Motors displayed technologies that set ambitious benchmarks in the passenger car market redefining ride and handling in vehicles such as the Safari Storme Ladakh, the Sumo Extreme and the Nano Twist F- Tronic.

 The Safari Storme Ladakh

ConnectNext: Tata Motors personifies the ‘Connected World’ with its ConnectNext Concept car, by offering a new, high-tech and segment leading HMI system and advanced interiors, for customers to stay connected, at all times.

The futuristic ConnectNext Concept car
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