#AutoExpo2014 updates: Ford unveils Figo Concept and new look Fiesta

New Delhi, 05 February 2014: Alongside the global unveiling of the Ford Figo Concept, which is aimed at redefining customer expectations in the B segment, Ford showcased its 2014 line-up of the latest models to be available for India, including the new Ford Fiesta, at the 12th New Delhi Auto Expo 2014.

The Ford Figo Concept represents a vision of premium design and segment-redefining smart and safety technologies in a global compact car, without compromising on value or performance. Ford has created the Ford Figo Concept using design elements common to more expensive vehicles. The front trapezoidal grille that has a striking Aston Martin-ish look to it, strongly communicates Ford’s design DNA and shapes the vehicle’s hood, giving it a powerful look. The windshield has been inclined as much as possible to give the vehicle a sleek, fast profile. Bold, elongated and blacked-out headlamps accentuate the Figo Concept’s sporty appearance. Sweeping, curved lines moving from the front to the rear of the vehicle create a sense of movement. Light-catchers along the sides of the vehicle, giving the Figo Concept a robust and muscular presence.

The new Ford Figo Concept

Smart design features like electrically adjustable power-fold mirrors are practical, helping to remove the stress of driving through a busy and congested environment. Ford Figo Concept delivers surprising features that bring the promise of tomorrow’s technologies to drivers of compact vehicles. With an innovative device dock, the Figo Concept introduces a new way to store, mount and charge devices such as mobile phones, MP3 players and satellite navigation systems, seamlessly integrating them into the in-car entertainment system.

The new Ford Fiesta, with a rejuvenated, stylish and bold design, and more advanced technologies, will continue to appeal to enthusiasts looking for sophisticated design and performance. The 2014 Ford Fiesta brings a bold redesigned exterior and improved interior to Indian customers following a strong global reception, and will be launched later this year. New design features the trapezoidal front grille, that creates an assertive, confident appearance. The mobile phone-inspired dashboard and leather steering wheel with audio controls amplify the modern interior and entice drivers to get in the car and on the move. Technologies including Ford SYNC® with AppLink help drivers to stay connected and deliver a smarter, safer driving experience.

The new look Ford Fiesta

The Ford Figo Concept and new Ford Fiesta were accompanied on the stage by the 2014 Ford Endeavour, an SUV built to empower customers with unmatched road presence with its true blue SUV characteristics. Standing for ruggedness, safety and reliability, the 2014 Ford Endeavour sports a fresh new look, with a bold grille and headlamps, and a refreshed interior.

Also on display at the New Delhi Auto Expo, the award-winning Ford EcoSport further shows how Ford has successfully combined global reach with local focus in India. Following its launch in 2013, the EcoSport dominated end-of-year vehicle awards, taking home close to 20 accolades in India alone.

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