Hyundai Motor India ties up with KidZania Mumbai

New Delhi, 22 August 2013: Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer today announced its partnership with KidZania India, an indoor theme that engages children through real life role play. Under the agreement, Hyundai will establish the first Kids Driving School in KidZania Mumbai, targeting the age group of 4-14 years. Hyundai’s partnership with KidZania Mumbai includes setting up the Department of Motor Vehicle (DMV), a Car Dealership and a Driving Street. The partnership will empower future drivers of India through an authentic driving experience.

As a part of its youth engagement program, Hyundai aims to provide first-of-its kind driving programme that will allow kids to learn the responsibilities of driving as well as road and traffic safety guidelines. If they pass their driving test they will be given a license that is valid in KidZania and can be used to drive battery operated vehicles at the Hyundai driving street. As the Hyundai Car Dealership kids can become an auto sales consultant, or a car designer. All these initiatives will offer an experiential learning and make kids enact different roles in a practical and active environment of experiences in the automobile industry.

Mr. Nalin Kapoor, Sr. General Manager & Group Head Marketing, commented,”We are delighted to be associated with this innovative edutainment concept by KidZania. Hyundai has always been on the forefront of innovation marketing and this is another step in that direction. Unified with reality and entertainment, this initiative will provide tutoring to kids on the automotive industry in an informative and fun way. This type of knowledge embraces the understanding of road traffic rules, basic driving skills, and a responsible approach towards safety. Through this innovative marketing platform we will communicate the message of safe driving to all the children.”

Mr.Viraj Jit Singh, Chief Marketing Officer KidZania India, commented,“We are extremely excited about having Hyundai Motor India partner us on the 3 auto related activities. Hyundai is aligned with our philosophy of social responsibility. The Hyundai DMV Road safety program at KidZania Mumbai will through the use of top of the line simulators empower the next generation of drivers in India with road-etiquette, social responsibility and know-how of traffic rules.”

The various programs within KidZania include:
Hyundai Department of Motor Vehicle: This initiative provides safe driving courses including driving rules and regulations through a tutorial provided by the instructor. Children can acquire a driving license on the passing of a driving test which will allow them to drive battery operated cars at KidZania. The establishment features instructional queue line videos, interactive driving simulators and a photo station where the driver’s licenses are produced.

Hyundai KidZania Dealership: This is a scaled down version of a Hyundai dealership with actual Hyundai cars on display. This gives children an opportunity to learn about the highlights of Hyundai cars before experiencing an automobile consultant role. The scaled dealership will have a car design area for children to use their own creative thinking to design Hyundai cars.

Hyundai Driving Street: This is an area only designated for kids to drive battery operated cars that have been fabricated to look like Hyundai cars.

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