#AutoExpo2018: Toyota launches its globally successful Yaris in India

Greater Noida, Delhi NCR, 07 February 2018: Toyota made a big impact at the Auto Expo 2018 with the launch of the all new Toyota Yaris. The Yaris marks Toyota’s entry into the Indian auto industry’s competitive B-segment which has strong players like Honda City and Hyundai Verna, and is a segment where Toyota is yet to make a mark. Built on Toyota’s philosophy of ‘QDR’, the Yaris should be a major player in Toyota’s future portfolio.

With the Yaris, Toyota aims to give customers a complete value proposition, with features that have not been seen in the segment yet. The Yaris comes with 7 airbags including curtain and knee airbags, all wheel disk brakes, and front parking sensors. Other features include a power driver seat, roof mounted air vents with ambient lighting, rear parking camera and rain sensing wipers. In terms of performance, the Yaris is powered by Toyota’s 1.5 litre VVT-i petrol engine, and comes mated to either a 7 speed CVT automatic transmission with paddle shifts, or a 6 speed manual transmission.

Toyota has really focused on the infotainment features in the Yaris, with a touchscreen navigation system that incorporates gesture control and smartphone connectivity. Also available is a 4.2″ display in the instrument cluster, which is a feature usually seen on more expensive offerings. One area where the Yaris falls short is in terms of styling, as Toyota’s latest offering isn’t the most flamboyant when it comes to design. However, the Yaris does follow the design language of the rest of Toyota’s offerings, and settles in well within the family.

Yaris is expected to be priced aggressively, and will be a major contender in the B-segment when it hits the market later this year.

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