Tata Motors continues its association with Jamshedpur FC for third consecutive year

Jamshedpur Football Club and Tata Motors will continue their association for the upcoming Hero Indian Super League 2022-23. This season, the association will see the Jamshedpur-based Hero ISL side promote Tata Tiago – the young, fun, vibrant hatchback with a 4-Star Global NCAP safety rating.

Tata Motors has a rich history of associating with sports properties and has actively engaged with significant events including the recently concluded Indian Premier League. Tata Motors has been closely associated with Jamshedpur FC since the club’s Hero ISL debut in the 2017-18 season and this marks the third consecutive year of this association with Indian Football.

The Tiago is a popular, fun hatch and a favourite among customers below 30 years of age, and the association will enhance brand connect with young minds. The Jamshedpur FC match kit will bear the Tata Tiago logo on the sleeves and on the shorts. The brand-new model of the Tata Tiago will also be exhibited in the furnace during Jamshedpur FC’s home matches at the JRD Tata Sports Complex. As a part of this association, the club also plans to engage with their fans through multiple campaigns and contests across Jamshedpur FC’s digital media platforms.