Come on Barbie, let’s go party in a pink Maserati

Maserati has collaborated with Mattel, Inc.’s Barbie® to launch the Barbie Maserati Grecale. The ultra-limited Fuoriserie edition Maserati Grecale is an SUV designed to make everyday driving a fun affair, be it a business meeting or a glamorous event. It will be available in two custom units globally: one unveiled as one of the 2022 Neiman Marcus Fantasy Gifts at the luxury retailer’s holiday launch soirée in Los Angeles. For this U.S. exclusive, bespoke edition a part of the sales price will benefit the Barbie Dream Gap Project* – the Barbie brand’s ongoing global initiative that partners with charities to help provide equal opportunities and remove barriers for girls. Additional details regarding the second custom unit will be announced in 2023.  

Immediately recognisable by their extraordinary personality and signature style, Maserati and Barbie unleashed their creativity in a masterpiece of timeless design and bold character, inspired by the Barbiecore phenomenon. The customised Maserati Grecale is an outcome of mutual desire of both brands to break boundaries and showcase their unique flair.

Barbie’s Maserati Grecale is a work of art designed under the Trident’s Fuoriserie customisation program, which allows car lovers to express their passion and creativity in the creation of their ultimate Italian luxury car, according to their singular style and taste. This bold Fuoriserie Maserati Grecale is a Trofeo version which pulsates pure adrenaline thanks to its powerful 530-hp V6 Nettuno engine. In full Barbie fashion, an expression of her iconic pink hue covers nearly every inch of the dreamy car with fine acid-yellow lines, inspired by the Trident’s racing heritage.

The SUV’s exteriors, adorned with the Barbie logo, are sealed with an iridescent topcoat that reveals an incredible rainbow effect on a beautiful sunny day. Its sleek black interior features full-leather seats, dashboards, carpets, and doors – accented with pink stitching – as well as branded headrests with the unique “B” badge.