Actor Hrithik Roshan is the face of the all new 2018 Tata Tigor

The new generation Tata Tigor is scheduled for launch on October 10, 2018 and actor Hrithik Roshan has been signed up as the brand ambassador to market the face-lifted sedan. The 2018 Tigor comes with a signature grille, new headlamps, crystal LED tail lamps, dual tone 15″ chrome alloys and a chrome finished waistline.

Speaking on the association, Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors said, “We are very excited to have Bollywood’s most loved style icon Hrithik Roshan on board as the brand ambassador for the new Tigor. Built with immense attention to detail, the new Tigor promises to provide its inmates with a premium drive experience. Resonating with brand Hrithik Roshan, the new Tigor stands for versatility, consistent strong performance and unparalleled style. It’s built for those who are stars in their own right and have put all their heart into achieving the success they live today. We hope our customers like this new avatar of the Tigor and we look forward to their continued support.”

Endorsing the stylish Tata Tigor, Hrithik Roshan said, “I am honoured to be associated with the Tata Motors family and excited to be part of this journey. The Tata Tigor is a modern stylish sedan, with fantastic features. I really like its coupe inspired design, which gives it a very luxurious feel. I wish Tata Tigor good luck ahead of its launch.”

The Passenger Vehicle Business of Tata Motors is witnessing month-on-month growth on the back of its new generation products. With innovating marketing campaigns and consumer engagement plans, Tata Motors has been aggressive on the marketing front and this campaign will hopefully light up the festive season for them.