Mercedes-Benz passes on GST benefit on its ‘Made in India’ portfolio

Pune, 25 May 2017: Mercedes-Benz India has announced a downward revision in its transaction prices to cover the difference in current ex-showroom prices and post GST ex-showroom prices on the entire range of its ‘Made in India’ product portfolio. The price reduction ranges from 2% to 9% depending on the tax structure and local body taxes of the state, and is being passed on as a customer centric initiative.

Roland Folger, MD & CEO, Mercedes-Benz India

Mr. Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “To ensure complete peace of mind for our customers, we have decided to pass on the GST tax benefits at an earlier stage at our cost. This approach will benefit the customers who want to purchase a locally produced Mercedes-Benz from now on and during the month of June. The impact on the prices on CBU vehicles is yet to be evaluated. We think the implementation of the GST structure is a landmark achievement for the Indian economy, which will support the ease of doing business in India. We are also confident that post GST implementation; there will be growth momentum in the luxury car industry.”

The company is the first luxury car maker to pass on the additional benefit to get to the post GST pricing with immediate effect. The entire portfolio comprising of nine ‘Made in India’ models like CLA, GLA, C- Class, E-Class, S-Class, GLC, GLE, GLS and Mercedes-Maybach S 500, will benefit from the new GST regime and become more affordable. The price revision on a weighted average of 4% will be effective immediately, and is aimed at providing value to a customer’s purchase decision before GST implementation.