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Mahindra and Ola enter into strategic alliance: to drive Entrepreneurship and Smart Mobility across India
The alliance brings together two prominent brands and is likely to encourage micro-entrepreneurship amongst drivers and address India’s growing mobility needs. Mahindra and Ola will also explore other areas of joint collaboration to build the next generation of mobility solutions including those for unique transportation use cases in the fast growing sharing economy.
The Mahindra-Ola package focuses on financial inclusion by empowering driver partners who otherwise may not be able to invest in a car, to purchase one at a highly affordable price, and at upto zero down payment. It will also support drivers with accident insurance and scholarships for their children. This aligns with Mahindra’s Rise philosophy of empowering people with the right products and services to enhance the quality of their lives, and Ola’s focus on building an ecosystem that supports the entrepreneurial growth of driver-partners across the country.