Harley-Davidson’s Project LiveWire™: the electric motorcycle experience tour expands globally

Milwaukee: The Project LiveWire™ Experience tour expands globally in 2015. Building on the excitement of its debut last year, select consumers in Asia, Europe, Canada, and the United States will have an opportunity this year, to ride and add their voices to shape Harley-Davidson’s first electric motorcycle.

The 2015 tour would have events in eight countries across three continents and begins this week with a media and invitation-only consumer ride at Malaysia’s Sepang International Circuit from Feb. 25 to March 4. This would be followed by a contest for riders throughout Europe to be one of the first 1,000 people to ride Project LiveWire at one of five locations in the United Kingdom, France, Germany, Italy and the Netherlands from May to August. A 13-stop tour in the United States and Canada visiting select Harley-Davidson® dealerships and consumer events also begins in April.

The Project LiveWire™ motorcycle was specifically designed not for sale, but for the purpose of seeking insight into rider expectations of an electric Harley-Davidson® motorcycle. In 2014, more than 15,000 customers provided feedback on Project LiveWire, including more than 6,800 who took demo rides, as part of a 30-stop tour across the United States and at a special consumer event for Latin American customers in Miami. Longer term plans for retail availability of Project LiveWire will be influenced by feedback from riders during the Experience Tour.

Project LiveWire blends the company’s styling heritage with the latest technology to deliver a new expression of the signature Harley-Davidson look, sound and feel. The motorcycle offers a visceral riding experience with exhilarating acceleration and an unmistakable new sound.

To know more on Project LiveWire, visit the website www.projectlivewire.com.