Hyundai Elite i20 makes its presence felt with over 56000 bookings in 4 months

New Delhi, December 02, 2014: Within just 4 months of launch, the Hyundai Elite i20 has turned out to be a runaway success with over 56,000 bookings. The success of Elite i20 strengthens Hyundai’s position in the Indian auto market, which has launched a string of successful products within the last year including the Grand, Xcent and Santa Fe.

Within the second month of launch, the Elite i20 was already in the list of top 10 most selling brands in India. With its combination of power, performance, mileage, comfort and driving pleasure, it offers a great value proposition and has emerged as a vehicle of choice amongst many first time car buyers looking for a car beyond the entry level hatchback. The diesel and petrol engines of the Elite i20 offer best in class mileage of 18.60 kmpl (Era/Magna – ARAI Certified) 1.2 Dual VTVT Kappa petrol and a mileage 22.54 kmpl (Era/Magna – ARAI Certified) for the 2nd Generation U2 1.4 CRDi diesel engine. The signature Fluidic design language and in-motion stance also seems to have appealed to Indian consumers and found many admirers.

On achieving this milestone, Mr. Rakesh Srivastava, Sr. VP, Sales & Marketing – HMIL said, “We are overwhelmed by 56,000 customer bookings on strong appreciation and acceptance of the new Elite i20 making it a huge success. The demand of Elite i20 has doubled and in November we sold 10,500 units. We are working towards increasing its production for faster deliveries to offer a delightful experience to customers. The Elite i20 has seen heightened response across the country for petrol and diesel variants creating new Elite customers for future. Hyundai reaffirms its commitment to the customer and will continue to bring world-class products.”

The Elite i20 marketing campaign ‘Uncompromise’ has also resonated well with customers and media alike. The brand has managed to engage with customers on-ground through interactive marketing activations, through social media, and has ensured availability through its strong nationwide network of 405 dealers and over 1000 service points.